For over twenty-five years, MELT Festival has been an important landmark in the European festival landscape, shining brightly as a symbol of taste making. Our collaborative effort aimed to magnify and embrace this cultural heritage.
We delved deep into every aspect of the festival’s visual representation. Starting with the Brand Experience Concept, we meticulously crafted a compelling and immersive story that echoed the core values of the Melt Festival - being a visionary, inclusive mainstay. Through Art Direction, we ensured that the festival maintained a consistently advanced aesthetic that perfectly encapsulated its history and its avant-garde essence. Our approach to 3D Asset Creation added depth and dimension to Melt’s visual elements, thereby emphasizing the uniqueness of its setting.
Furthermore, the CI and graphic design formulated a bold and distinct identity for MELT, mirroring its trailblazing position in the festival world. Venturing into the realm of digital advancements, we curated exclusive NFT collectibles, creating a bridge between the tangible festival experience and the world of digital ownership. Not stopping there, our AR Experiences elevated the journey for every festival attendee. We introduced augmented reality elements that flawlessly merged with the festival’s environment. However, our goal went beyond mere representation.
We endeavored to encapsulate the very essence of the MELT Festival, capturing its spirit for the present generation and etching its legacy as an unmatched visionary force in the world of festivals.